The advice you need when you need it

We appreciate that you have worked hard to attain your wealth — and we know that you desire to do good, invest well, and pass on not only your wealth, but also your values to the generations to follow. We also know that managing your wealth can be complex and time-consuming. As your Assante advisor, together we will help you define and prioritize each of your goals and we build a comprehensive wealth plan that will help you achieve them. We will walk beside you throughout your life to help you navigate all of the challenges and complexities you may face along the way. 

Philip Heffernan

Investment Advisor

Philip Heffernan is an Investment Advisor and Certified Financial Planner professional located in Rothesay, New Brunswick.  Philip joined  Assante Capital Management Ltd. in 2017 bringing over 25 years of experience in the financial services industry.  Philip grew up in Saint John and graduated from University New Brunswick in Fredericton.  Specializing in tax and retirement planning, he provides complete advice to pre-retirees and retirees. He firmly believes in putting his clients' needs first and works with them to create a stable retirement. 

Philip is family oriented and loves spending time with his wife and their four children –they spend the majority of their free time at the family cottage, boating and playing with their six grandsons!  Family comes first to Philip and that’s one reason he loves helping his clients reach their goals, so they can focus on what is most important to them.

As part of Assante’s Complete approach our advisors will work with your current accountant, lawyer, insurance provider etc to build your plan or they can leverage the exceptional investment management team and wealth planning group available through our sister company, CI Investments Inc., and Assante Private Client, a division of CI Private Counsel LP. for support.

 

Recent Posts

Investing a lump sum

Dec 15, 2025

Have you received an annual bonus or inheritance? Studies show investing a lump sum all at once tends to beat investing gradually, but personal factors matter as much as market analysis....

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Are you giving your children an allowance?

Dec 15, 2025

Should an allowance be tied to chores? How much is appropriate? Explore different approaches that can help teach your children about money. Then choose what works best for your family....

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How to minimize the tax payable by your estate

Dec 15, 2025

Canada does not have an estate or inheritance tax, but your estate assets are still subject to income and capital gains tax. Learn strategies, such as spousal rollovers and gifting to adult children, to reduce your estate’s tax liability....

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Investment services and strategies


At CI Assante Wealth Management, we will work with you to develop a personalized wealth management strategy to meet all your financial milestones. Your plan will be designed based on your goals and needs, built with best-in-class investments, and continually monitored to ensure it keeps you on track toward the future you desire. If you are looking for a financial solution that will simplify and enhance your life, please contact me for a confidential consultation.

 

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Office Address

34 Marr Road Suite 4
Rothesay, New Brunswick
E2E 2R5 Canada