Testimonial 1

Hello George,

A word to thank you again for reassuring me this morning and also for finding a way to bring a tax specialist to your office to answer questions that were bothering me. All this, while respecting our 30 minutes appointment time. What incredible service!!! I just wanted to tell you that I really appreciated your constant concern to meet the needs of your customers.
 

THANKS !
- Hélène H. client for over 20 years

 

Testimonial 2

It's very difficult to choose a financial advisor, initially, some advisors will promise you the moon but unless they have a crystal ball, it's impossible. So I was skeptical at first when the people at Assante simply suggested that we review our portfolios.

Although I didn't see my former advisor very often, I believed he did his job well. We think and believe that if we own several mutual funds that we have a diversified portfolio and are isolated from market problems. After the analysis by Georges and his team, the funds that we held and which I believed to be diversified overlapped and were very redundant. So being dissatisfied with the quality and overall performance of my old portfolio, I decided to do business with Georges Helou. Consolidating all my investments with him was a big decision. Following Georges' recommendations, my wife and I revised our wills because our situation had changed significantly over the years since the first version. We looked at our taxation in preparation for our retirements. Then, being an owner of an SME, we made a plan for my business, among other things with the purchase of a life insurance policy, allowing me to save a lot of taxes.

We always believe that dividing our investments with several brokerage firms is a good decision but in fact, it makes us more vulnerable, because we cannot really have a concerted plan if we cannot have a global view of our portfolio in its entirety.

Georges has a pragmatic approach. He is patient in his explanations and he is always available. He presents things to us as they are and above all does not hide when markets are going badly. The only thing that is certain when investing your money is that the markets will go up and down. Having Georges as an advisor allows us to remove the emotional factor from the equation and remain calm during storms and super calm when the markets rise. Above all, Georges allows us to be prepared in order to have the liquidity to be able to buy when the markets fall and sell in order to take profits when they rise again. Having the constant rebalancing and monitoring of your portfolio also allows you to take advantage of market volatility. Because you have to understand that when the markets fall, it represents good opportunities to buy at a discount.

After several years, our performance is above the indices, with a balance that protects us against present and future fluctuations. In addition, by reducing management fees, we can expect better profits. We referred our children, their families and our loved ones to Georges and his team.

Ultimately, we are happy to have made the initial decision to ask Georges Helou's team to analyze our portfolio and we remain happy to be their clients.

- Clients for over 15 years