How to Prepare for the Next Bear Market


The sun is currently shining on the stock market. And for most investors, it probably feels pretty comfortable. But it’s during the good times that investors need to make sure they’re prepared for an inevitable downturn. While it’s practically impossible to predict when the next bear market will hit, being ready for it can make all the difference. Here are 5 ways to survive and thrive when the market takes another extended tumble. 

 1.     Remember That Bear Markets Are Normal

Bear markets can be pretty nerve-wracking for investors. You turn on the news and stocks are down again.  Here’s the thing, though: bear markets are actually quite common.

2.      Have a plan and Stick with It

There’s an oft-repeated saying that those who fail to plan, plan to fail. This applies in spades to investing. Sticking to a well-thought out plan will serve you well, because it protects yourself against emotional investing. It’s easy to panic when you see stocks falling, but that is rarely a wise move. Investors who panic to avoid the bear market ultimately suffer, because they aren’t invested when the next bull market comes around.

If you need to access funds from your portfolio over the next 2 or 3 years, you may want to consider having these funds set aside in short-term savings vehicle. For example, if you know you will need $10,000 for a trip next fall, those funds could be set aside in a short-term investment savings account.

3.      Be diversified

When the next bear market strikes, most of your stocks will probably go down.  The good news is that with a diversified portfolio, your fixed-income investments will help offset at least some of the decline.

 4.      Make Lemonade

“Buy low, sell high”. It’s the advice that all investors have heard but many constantly disregard. Human nature being what is, countless people buy when stocks are close to a peak and sell when they’re near the bottom. Bear markets are when good quality stocks go on sale, so it’s an ideal time to purchase them. If the market gives you lemons (lower prices), remember to make lemonade. 

5.      Know That Bear Markets Don’t Last Forever

As mentioned, there have been 15 bear markets since 1945. Just as day follows night, bear markets ultimately retreat and a new bull takes over. When the next bear market comes around, it may feel like it won’t ever end. Just remember: they always do. Even during a storm, reminding yourself of the brighter (investment) days  ahead will give you  peace of mind and keep you on track with your long-term plan.